The EMS MAP is a step-by-step implementable strategy.

It's NOT a shortcut or a hack.

It's not something you can "ethically steal" in 10 minutes.

The EMS MAP is what every successful business is using to succeed. They may not call it an EMS MAP, and they may not even be conscious of what they are doing. 

But when you go through the steps and think it through, you'll see that to truly succeed in business, online or off, each of these steps are absolutely critical.

EMS requires businesses to think, take action and problem solve.

It's not complicated, but it's not easy either.

EMS takes work...

I apologize for not making this sound sexier.... I'm actually making it sound a wee bit tougher than it actually is.... but that's because I prefer to under promise and over deliver, rather than trick you into thinking something is easier than it actually is.

Why should you apply for the EMS 2-Partner Program

1. The 2 Partner Program is the only and last training you'll ever need. During our 3 months together you'll:

• Craft your complete Empathic Marketing Strategy: Ideal Buyer Profile, Have to Have it Hook, Big Differentiator, Offer, Marketing Premise and False Limiting Beliefs
• Build your entire sales/marketing funnel: multiple offers, big ticket, upsells, downsells
• Build out your follow-up email marketing campaign. 

2. You will never have to guess or figure out what to do next. EMS is a step-by-step strategy. I have a blueprint completely laid out for you. You just have to follow it and customize everything to suit your campaign.

3. You will never be lost or confused. I'll be honest, there are A LOT of moving parts in a successful funnel and sometimes, even with a blueprint to follow, things can seem a bit overwhelming. That's what our weekly 1-on-1 calls are for. Each week I'll be able to evaluate where you are, what you've accomplished and what needs to be done next. When I say I want to "partner" with you I mean it. I want your success as much as you do and I'll do whatever I can to ensure you get there.

Who is the 2 Partner Program suitable for?

1. The 2 Partner Program is only for legitimate businesses that provide products/services for which there is demand.
2. The products/services must have the potential to sell profitably. Meaning they are either high ticket or have a recurring revenue model.
3. The partner must COMMIT to attend weekly meetings over a 3 month period.
4. The partner must agree to work as an accountability partner alongside another partner in the program.
5. The partner must be willing to build (or have built) on online marketing funnel and agree to spend a minimum of $300/mth in ads once their campaign is fully built out.

How is the 2 Partner Program different?

1. The 2 Partner Program provides weekly 1 on 1 coaching. Meaning, once a week you'll meet exclusively with Mike the Marketing Medic and your accountability partner. You'll get candid, personalized advice on your marketing strategy, online funnel and ad campaigns.
2. You'll have an accountability partner. Many of us are much more complacent in failing ourselves over failing others. A 2-way accountability partner ensures you stay focused and committed until you achieve your goal.
3. The 2 Partner Program is a COMPLETE training. Everything you need to launch a success campaign is here. You'll receive guidance in creating your overall Empathic Marketing Strategy, your online funnel AND your ads. The weekly coaching is there to guide and troubleshoot any problems you have along the way.

What is included in the 2 Partner Program?

1. Lifetime access to all online training tutorials. Where applicable, these are over-the-shoulder trainings that don't just show you what to do but how to do it. Tutorials include:

• Empathic Marketing Strategy development.
• Online website sales funnel creation (over-the-shoulder videos are using Kartra, but the application is the same regardless of platform).
• Facebook "MAP" (Meet - Ask - Propose) ad implementation.
• YouTube MAP implementation (coming soon).

2. Three months of weekly group coaching (currently being held at noon EST on Mondays). 

3. Three months of weekly 1-on-1 personalized coaching. These coaching sessions will include you, myself and your accountability partner. You'll sit in on your accountability partner's coaching and he/she will sit in on yours.

4. Lifetime access to our Premium EMS MAP Facebook group.

What can I promise?

1. I wish I could promise that you'll double your business in 30 days or add $250k to your bottom line in a year, but there are just too many variables to allow such specific promises.

But what I can promise is that if you have a product or service for which there is demand, and the product/service has margins large enough to cover the cost of client acquisition, then you will see a dramatic increase in customers, sales and revenue.

2. I promise you will never be at a loss for what needs to be done. The EMS MAP is a step-by-step system. There is no guess work. You will know exactly who your Ideal Buyer is. You'll know what message they want to hear. You'll know exactly how to deliver that message and make the sale.

3. I promise that if you're not making the desired revenue you'll know exactly where the weak link is. If your Empathic Marketing Strategy was implemented systematically, and your EMS Scorecard has been honestly completed and kept up-to-date,  you'll know exactly where your bottleneck is and exactly what needs to be fixed.

4. I promise you'll never be alone on your journey. This is why I called this program a "2 Partner Program". I'll be with you 100%. I promise to work as hard for your success as you do. 

How much?

This is a BRAND NEW program, which is great news for you. Why?

When I first started working with Russell Brunson he was just starting out. Clickfunnels was only a few months old. I paid $10,000 to join his Inner Circle. I had 24/7 Voxer access to him and another coach that was assigned to me. A few years later, Russell's Inner Circle cost $50,000 and members didn't have an assigned coach nor did they have the same access to Russell as I did. Today, Russell no longer even offers Inner Circle coaching. 

When I first started working with Todd Brown in his "Mentor to a Million" program, I think I paid $8000 for a year of twice monthly group meetings with him and weekly meetings with his apprentice (who I actually learned more from). Today Todd has is "Top One" program. I think it costs $50,000 a year and similar to Russell's Inner Circle, "Top One" actually provides a lot LESS than "Mentor to a Million" did.

Over the years I've worked with numerous other "mentors" and I can tell you from experience, the more "famous" they are, the more they'll cost and less value you'll actually get. (I paid for Frank Kern coaching and never spoke to him once!)

The EMS 2-Partner Program is a compilation of the best knowledge, strategy and tactics I have gleaned from some of the world's best online marketers. And I'm presenting it in a manner that is far superior to any training I have personally been involved with.

So "right now" the cost of this program is only $999/mth for 3 months, or a one time payment of $2500.

I honestly hope I never decrease the value being offered in this program (1-on-1 weekly coaching), but I'm quite confident that once the 2-Partner Program testimonials start rolling in that my price will increase significantly.

Why Enroll Now?

1. I love Einstein's definition of insanity "doing the same thing over and over and expecting different results".

If you are not where you want to be with your business right now, how is anything going to be any different tomorrow? You don't have to enroll in the 2-Partner Program, but if you want things to change, then you have to initiate the change. The 2-Partner Program is the most streamlined and effective way to make that happen. 

2. As I hinted to above, the price I've set today may not be the price you see tomorrow. The cost of the 2-Partner Program will most certainly increase. I don't know when it will increase or by how much, but it'll definitely go up and probably sooner than later.

3. I'm a lifestyle guy. I spend at least a few hours outside every day. I don't work evenings. I don't work weekends. I don't invite any stress into my life. You're welcome to check out my personal Facebook profile page for proof! (https://www.facebook.com/mike.caldwell.7127/)

So for the 2 Partner Program I've committed 2 hours on Monday for the group training and all of Tuesday and Wednesday morning for the 1-on-1 coaching calls. The bulk of the time I spend with business is in their first month of joining the program, things tend to flow smoother and easier after that. 

Which means I only accept 8 new registrations per month. Keep in mind that my business model is much different than the other "gurus" out there. Those guys want to enroll as many people as possible. My model is one of quality over quantity. So when I say "8 new registrations per month" that is not false urgency or scarcity. It's just a reality of my lifestyle. I'm not about to give up my afternoons in the woods simply to make more money.

I hope you're seeing my "sales pitch" that I am really doing my best to filter out the folks who aren't serious and committed to their success. I honestly only want to work with the business owners willing to do the work. 

My Guarantee

The 2 Partner Program comes with a "no questions asked", sliding scale guarantee.

What this means is that you have 7 days to decide after you register whether this program is right for you or not. If, within those 7 days you decide the 2 Partner Program is not right for you, then you'll receive a 100% refund.

Because of the time I'm investing and the commitment you'll have made to "partner" with another business owner, starting the second, $250 per week you've been enrolled will be deducted from your entitled refund. Example: If you paid the one time enrollment fee of $2500, and decide after 4 weeks to quit the program, you will issued a $1500 refund.

Still on the fence?

Still not sure? That's okay, I get that.

I'm sure you've tried other trainings, programs and coaches before and nothing has worked.

Those programs may not have worked because they weren't good programs, or they may not have worked because you failed to implement them.

But regardless, if they didn't work, they didn't work. What's going to be any different with my 2-Partner Program?

I know it's one thing to watch videos and read copy on a page and it's another thing to actually interact with a person.

So, if you're still on the fence, if you're still not sure I'm the guy who can help you get to where you want to go, let's start with a 30-Minute Marketing Campaign Audit. That audit will give you a decent taste for what our weekly 1-on-1 calls will be like.

Here's the link if you want to start there...