Empathic Marketing®
5 Simple Steps to Unlock Your New
Empathic Marketing Superpower
3 Ways to Begin Implementing Your
Empathic Marketing Message
RIGHT NOW!
EMS Scorecard
Free Online Download
Implement the "EMS Scorecard" and PLUMMET your risk of another failed marketing campaign.
The "Quickest Win" Option
Just like I held Monique's hand through her first Ironman finish, let me hold your hand through a 30-Minute "Funnel Fix" call.
What do two of the top online marketing gurus have to say about Mike Caldwell and Empathic Marketing?
Check out what Russell has to say about Mike's ability to build funnels,
drive traffic and grow his clients' businesses.
Todd has some pretty high praise for Mike, the Marketing Medic.
Basically there is nobody Todd "would recommend more"!
Why Apply an "Empathic Marketing Strategy" to Your Business
As an Advanced Care Flight Paramedic for Canadian Helicopters, I was one of the most highly trained paramedics in the country. I could decompress a chest. I could administer blood products and paralytics. I oversaw ventilators and 3 channel IV pumps. I was pretty cool... There wasn't much I couldn't do...
And like any red-blooded, "superhero lifesaver", I was pretty proud of my skills and was proud of my abilities any time I had to put my training to the test.
But here's the thing, when one of my patients was in need, the situation wasn't about me. They didn't want to hear how awesome I was, how many times I had risked my life, or how many lives I had saved.
All my patient wanted, was to be rescued from their current problem. They didn't care if I used 7.0 endotracheal tube with curved size 4 laryngoscope blade or a BVM. In that instance, all my patient wanted to do was breathe! It wasn't about me or my skills at all..
When communicating with a market, most businesses make it about them.... like a paramedic talking about his "skills", a business talks about their product's or service's features. Those businesses don't take the time to consider where their potential client is coming from, what their pain point(s) are, or what benefit or solution they are in need of.
Applying the Empathic Marketing Strategy (EMS) serves the client's needs first and creates profound relationships between vendors and customers. People prefer to purchase from people with whom they have a relationship. EMS just naturally results in not only more, but higher dollar sales.
By understanding Empathic Marketing, you understand what you need to say to your customer to make a sale.
Chief Flight Paramedic for Canadian Helicopters, Ottawa, Ontario, 1999
Regional Firefighter Combat Challenge Championship,
Fort Collins, Colorado, 1995
(I'm the competitor on the left)
Thanks to Mike and the steady flow of new clients he brought into our gym, both my brother and I were able to QUIT our day jobs and work the gym FULL TIME, just as we had always dreamed!
Can the Marketing Medic Rescue Your Business?
The Marketing Medic EMS checklist can help if you answer yes below:
Do you sell anything online or offline?
Do you have a business that sells products or services?
Does your business require customers?
Do your customers spend ANY time on the internet?
If you answered "Yes" to all 4 of the questions above, then the Marketing Medic can help.
Does your business have a website that informs your customers but it doesn't consistently bring in leads and new clients?
Would your business benefit from an online lead/client generating funnel that consistently creates new sales for you?
If you answered "Yes" to the 2 questions above, then the Marketing Medic can help.
Does your business have already a marketing funnel, but it's not bringing you the results you expect?
Are you struggling with the right strategy?
Have you tried to fix it yourself, but haven't had any success?
If you answered "Yes" to the 3 questions above, then the Marketing Medic can help.
The Marketing Medic EMS checklist can't help if you answer yes below:
Does your business already have more high quality, loyal, repeat customers than it can handle?
Would more leads/clients cause you more stress than you are prepared to deal with right now?
If you answered "Yes" to the 2 questions above, then the Marketing Medic can't help.
Do your potential clients not have access to the internet? Do they not spend any time online?
Do your customers get all their information from the newspaper and telegraphs at the post office?
If you answered "Yes" to the 3 questions above, then the Marketing Medic can't help.
Do you prefer to continue to pay for courses and tactics without ever really taking action?
Do you think your current Wordpress website is all you needed in 1990, so that's all you need now?
If you answered "Yes" to the 2 questions above, then the Marketing Medic can't help.
"Papers? We don't need no stinkin' papers!"
Honestly.... these certificates aren't worth a hill of beans.
Being "certified" doesn't mean you can actually apply what you learned and generate results.
But for those who think certificates matter, I have them.
I also have an undergrad in Biology and a Master's Degree in Business Management.
Plus a whack-load of paramedic and firefighter certifications.
Clickfunnels and BuilderAll Certified
Master Conversion Specialist
Master Campaign Builder
Master Builder
Master Strategist
Russell Brunson interviewing me for my Clickfunnels Certified Partner testimonial in Boise, Idaho.
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