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The MAP Modules

These are the modules which you will find waiting for you in your membership area. Each module includes an over-the-shoulder video of me either in my Facebook ad account or the account of one of my clients. You just need to:

a) watch the video

b) pause the video

c) implement what you just watched in your account

Welcome and Introduction

What to expect from the course and how to best implement the training.
Account Tech Set-Up

Set up your Facebook Business Manager so everything is in place to start running ads.
Pixel Set-Up

Much of our retargeting comes from the Facebook pixel. This module shows how to set that up.
Cold Audience Creation

Your first campaign is designed to go broad and find the people who raise their hands to see more of you.

Warm Audience Campaign

This is where we fan the flames, continue to grow your reputation and credibility, and MAKE SOME CASH with some soft offers.
Custom Conversions

We need custom conversions to determine what ads are winning and losing.
Call-To-Action Campaign

Now that we've turned your warm audience "hot", it's time to hit them with your offers.
Determine Your KPI

Knowing your Key Performance Indicator numbers ensures that you keep your ROAS (Return On Ad Spend) in the black. The person who can spend the most... WINS!

The Facebook MAP Course is RIGHT for You IF...

You are in the stage of your business where money is at more of a premium than time

Facebook MAP may be one of the most comprehensive Facebook courses available today. It does some pretty ninja stuff and it definitely produces results! The question you need to ask yourself is if your time is best invested learning a new skill like this, or would it be better to hire the Marketing Medic to do it for you so you can focus on your wheelhouse? TBH, I'm still a DIY'er, but there does come a time when you need to outsource to grow and scale.
You have a realistic expectation of doing business online

We have been subtly brainwashed by the "gurus" leading us to believe $1,000,000's can be made with 10-minute "funnel hacks" and organic traffic. The truth is the results you achieve are directly proportional to the work you put in. This course is for people who are done with chasing the elusive "easy".
You are prepared to stay until the final credits

It's like I say with my agency clients, when we decide to work together it's like we're all playing for the same team. When it comes to sports and life, I always play to win. If we are on the same team, I can't win if you don't win. I don't want "course collectors" to sign up for MAP, just to put it on the shelf with all the other courses they haven't started or completed.
You can work through any frustrations

I'm going to be fully honest here... Setting up Facebook is somewhat complicated. There are pixels and custom conversions and other things you may have never heard or used before. But this course is 100% "over-the-shoulder". If you "watch-pause-do" along with me, you shouldn't have any trouble at all. If you do stumble, that is what me and the private Facebook Group are for. We'll get you past any bumps in the road. You just need to stick with it!
You are willing to spend money on ads

This is a course on how to run a profitable Facebook ad campaign, but that can only happen if you invest in ads. You don't need to spend a ton of money, but you should be willing to start with a $10/day budget and expect that it may take a couple hundred dollars before the ads start converting. There are a lot of moving pieces and this is the reality of doing business online. See "Item #1" above!
You are willing to create some videos

Natural "head-shot" videos are best... but if you are super uncomfortable in front of the camera, then those may not work. There are video options other than you talking to a camera lens. But regardless of the format you choose, you have to be willing to create a minimum of 10 videos.

The Facebook MAP Course is WRONG for You IF...

Basically the Facebook MAP course is wrong for you if you aren't able to commit to the 6 items above.

If you are looking for "3 Secrets" or the "one thing" that will immediately turn you into an online superstar without you investing more than 20 minutes of your time, then this course is 100% NOT for you.

If you are the type of person that thinks that you can "learn" your way to success without actually ever implementing anything then I really don't think we should waste either of the other's time.

If you are the type of person that throws their hands up in the air with the first hiccup, then this course ISN'T for you. Being the best at anything is hard. We've all heard how many times Michael Jordan and J.K. Rowling failed before their amazing successes. Nobody has ever achieved any level of greatness without enduring some bumps and bruises. Again, if you want "Easy", then Facebook MAP and the Marketing Medic aren't for you.

And lastly, Facebook MAP is a course that shows you how to use video to transform $1 into $2 (more). If you can't/won't produce any video and/or refuse to put your $1 behind it, then the entire premise of the course is shot.

Enroll Now - Facebook MAP Course